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Technical Blog

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An experienced, knowledgeable, and driven digital generalist & Google Ads specialist. 11 years experience of working with stakeholders at all levels of seniority, both at Google and with some of its largest client and agency partners, translating Google technology into customer-focussed solutions.

Key skills include: devising and embedding digital strategy, creating and delivering training sessions on a variety of Google ad-tech products and features, driving the adoption of new marketing technology via client workshops and other initiatives, building robust stakeholder and partnership relationships to drive collaboration and mutual success.

Firm knowledge of the Google Cloud Platform, including the functionality and differentiating factors of the services and options available for Compute, Storage, Networking and Big Data. Understanding of the configuration, deployment, and management of Google Cloud resources, the use of containers to build modern microservice architectures (via Google Kubernetes Engine), VPC networking, Cloud Run, Cloud security solutions, and the use of AI/ML to surface insights from Big Data.


Professional Experience

Product Specialist / Industry Manager - Google Manchester, 2011 to 2022

Key Achievements

Senior Account Manager - Wavemaker (MEC), 2010 to 2011

Paid search lead for the Wavemaker (MEC at the time) Manchester office for clients such as MBNA and Absolute Radio.

Senior Account Manager - Bigmouthmedia, 2008 to 2010

Senior paid search manager for the Bigmouthmedia Manchester office, with sole responsibility for the Google Ads strategy for clients such as Aer Lingus and Macmillan Cancer Support

Online Marketing Manager - EF English First, 2007 to 2008

Generalist digital lead for the EF Manchester office. Responsible for Paid Search & SEO strategy. Designed and built websites and application platforms to promote teacher recruitment and training.

Web Designer / Online Marketing - Whittle Partnerships, 2006 to 2007

Web designer, responsible for the design and build of the company site. Lead on PCC / SEO Strategy.


Google Cloud Digital Leader Certification - 2022

Fundamental qualification on all aspects of the Google Cloud Platform

Google Cloud Professional Cloud Architect Certification - 2022 (in progress)

Professional qualification on all aspects of the Google Cloud Platform

Google Sales Mastery 2015-2021 (equivalent to Google Skillshop certifications):

Google Ads Search, Display, Video, Measurement

Google Marketing Platform: SA360, GA360

The Odin Project - Foundations 2021 - Full-stack online web development course.

GitHub profile for projects built here:

University of Salford 1997 to 2000: BA (Hons) Media Production & Performance (2:1)


Guitar Playing. Music Production. Video Editing and Compositing. 3D Printing. 3D Modelling.

Family time and trips with my wife and two daughters.