CLOUD - ADS - CLIENT RELATIONS
07508 584 014
M22 MANCHESTER, UK
An experienced, knowledgeable, and driven digital generalist & Google Ads specialist. 11 years experience of working with stakeholders at all levels of seniority, both at Google and with some of its largest client and agency partners, translating Google technology into customer-focussed solutions.
Key skills include: devising and embedding digital strategy, creating and delivering training sessions on a variety of Google ad-tech products and features, driving the adoption of new marketing technology via client workshops and other initiatives, building robust stakeholder and partnership relationships to drive collaboration and mutual success.
Firm knowledge of the Google Cloud Platform, including the functionality and differentiating factors of the services and options available for Compute, Storage, Networking and Big Data. Understanding of the configuration, deployment, and management of Google Cloud resources, the use of containers to build modern microservice architectures (via Google Kubernetes Engine), VPC networking, Cloud Run, Cloud security solutions, and the use of AI/ML to surface insights from Big Data.
- Google Ads ● Google Analytics ● Google Marketing Platform
- Ad-Tech Solutions ● Problem Solving ● Planning and Organisation
- Relationship Management ● C-Level Engagement
Product Specialist / Industry Manager - Google Manchester, 2011 to 2022
- Performance Marketing lead (encompassing Google Ads and SA360) for various large UK agencies (including the entire managed WPP UK group.)
- Responsible for driving Google Ads revenue via the adoption of new advertising technology, forward thinking and sustainable digital marketing strategies, and the promotion of ad-tech best practice.
- Set the vision and sales strategy for managed agency partners and collaborated with
- colleagues across multiple offices in different locations to ensure seamless and consistent delivery of goals.
- Devised and delivered workshops and training on all aspects of the Google Ads platform.
- Built and delivered training on the Google Analytics Individual Qualification exam (and the GA platform generally), before such training existed.
- Ran “Search Maturity Workshops” with large advertisers from all verticals, to surface opportunities and create strategies to leverage Big Data to support business objectives.
- Ran the program to encourage agencies to build Comparison Shopping services platforms, leading directly to the creation of platforms such as HeroCompare, ProductCaster & Croud, as now used by brands such as Argos, H&M, Boots and Missguided.
- Responsible for many and varied customer-facing events (online and face-to-face) including originating the practice of live-streaming the popular UK Product Kickoff.
- Ran programs to promote the use of Google Ads Scripts by large UK agency partners.
Senior Account Manager - Wavemaker (MEC), 2010 to 2011
Paid search lead for the Wavemaker (MEC at the time) Manchester office for clients such as MBNA and Absolute Radio.
Senior Account Manager - Bigmouthmedia, 2008 to 2010
Senior paid search manager for the Bigmouthmedia Manchester office, with sole responsibility for the Google Ads strategy for clients such as Aer Lingus and Macmillan Cancer Support
Online Marketing Manager - EF English First, 2007 to 2008
Generalist digital lead for the EF Manchester office. Responsible for Paid Search & SEO strategy. Designed and built websites and application platforms to promote teacher recruitment and training.
Web Designer / Online Marketing - Whittle Partnerships, 2006 to 2007
Web designer, responsible for the design and build of the company site. Lead on PCC / SEO Strategy.
EDUCATION and TRAINING
Google Cloud Digital Leader Certification - 2022
Fundamental qualification on all aspects of the Google Cloud Platform
Google Cloud Professional Cloud Architect Certification - 2022 (in progress)
Professional qualification on all aspects of the Google Cloud Platform
Google Sales Mastery 2015-2021 (equivalent to Google Skillshop certifications):
Google Ads Search, Display, Video, Measurement
Google Marketing Platform: SA360, GA360
The Odin Project - Foundations 2021 - Full-stack online web development course.
GitHub profile for projects built here: https://github.com/CJ1138/
University of Salford 1997 to 2000: BA (Hons) Media Production & Performance (2:1)
Guitar Playing. Music Production. Video Editing and Compositing. 3D Printing. 3D Modelling.
Family time and trips with my wife and two daughters.